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ContainerTrac In The News
Singapore Business Times
November 5, 2002
A little-told story of the US port strife
West Coast lockout puts ContainerTrac in a quandary
By Jennifer Lien in Oakland, California
THE cause of the US west coast port lock-out last month seems
straightforward enough: dock workers up in arms over a new
technology that would eliminate hundreds of union jobs.
It becomes less straightforward when one realises that the
technology at the centre of the tussle was invented by a dock
worker, and that the union actually endorses the technology.
What the International Longshore and Warehouse Union wants is for
the jobs created by the new technology to be unionised, a move
opposed by port operators.
There are between 1,583 and 2,103 ship's clerks working on a given
day at west coast ports, going out into the shipyard to identify
containers for transportation, said Red Smith, chief operating
officer of three-year-old start-up ContainerTrac. The company has
commercialised the concept developed by ship's clerk
Bob Carson, who is also ContainerTrac's 'chief visionary officer'.
ContainerTrac's technology could eliminate some 800 of the
ship's clerks' jobs, while employing another 200 staff to operate
the system.
Mr Carson's idea - to track containers by equipping the vehicles
that move them, instead of equipping each container - came out of
his own experience of watching many botched attempts at an automated
tracking system.
The technology uses a combination of global positioning, digital
mapping, motion sensor, and gyroscopic technologies to achieve almost 100 per cent
accuracy. This is much more precise than using the rival radio-frequency (RF) technology, since RF signals
can break down between tall stacks of containers, said Mr Smith.
As port volumes grow, containers have to be stacked higher and
higher, making the task of identifying individual containers
increasingly time-consuming. Most attractive to the port operators
is ContainerTrac's ability to shave 17 per cent off the cost of
processing each container.
In addition, the technology provides a security benefit, making
it easier to track the whereabouts of containers with sensitive contents.
But the union sees benefits, too. Working conditions out in
the shipyards can be hazardous - already, five ship's clerks have been
killed on the job this year. Taking jobs out of the yard will
also limit the number of people having to breathe polluted air and be
exposed to loud noise.
ContainerTrac also keeps jobs at the ports, preventing port
owners from diverting jobs to out-of-state technology companies. ContainerTrac
has been marketing its offerings to shipping companies
on the west coast, and has received support from the Pacific
Maritime Association, which represents the port operators, as its
technology of choice.
The next stage is for the company to install its system in
a working shipyard, and one willing potential customer has agreed to a trial.
But to do this, ContainerTrac needs to raise between US$1.5 million
and US$3.5 million in further funding.
So far, the going is tough, what with venture capitalists
tightening their belts and leery of investing in an industry with such
strong union influence.
The company is also trying to stay out of the port dispute
while hoping things are resolved by the Dec 27 cooling-off period mandated
by the Taft-Hartley Act, which requires ports to reopen for 80 days
while negotiations continue.
Another stand-off would further slow down ContainerTrac's
implementation plans, with potentially serious consequences for the company.
'It's hard for our whole team to keep working together without a
sale and trying to raise funding at the same time,' Mr Smith said.
While he believes that many ports around the world would be
interested in the technology, it's not necessarily for all ports.
'My feeling is that some ports, such as Singapore, Rotterdam and
Antwerp, are already quite efficient,' he told BT. 'But in the US,
many ports are hungry for this.'
If all goes well, 2003 will be the year ContainerTrac gets installed
in west coast ports. 'What is exciting is if we do a really good
job, our customers will bring us to their operations around the
world,' said Mr Smith.
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